How Useful Are Corrugated Cardboard Pallets?

Seeing a corrugated cardboard box for the first time may instantly prompt you into thinking of it as a magic trick. You may wonder how a simple cardboard box can hold up so many items. You may also wait for this entire load to squish into a pile of cardboard when a forklift puts it down. The first question you may have in your mind would be “do corrugated cardboard pallets work?”

The short answer is yes. Not only do those pallets work well, but they offer a lot of benefits that you might not like to miss if you are a manufacturer, retailer, or distributor. You will find yourself needing to use this solution to manage stacks of goods and products on a pallet.

Why do corrugated cardboard pallets work?

As unbelievable it may sound, a cardboard pallet can hold up to 10,000 pounds of weight. The key is to distribute this entire load properly. To compare things a bit, it is worth mentioning that a traditional wooden pallet can hold up to 4,600 pounds of weight. The question is how a cardboard pallet can hold this much weight.

Corrugated cardboard consists of two layers sandwiching a grooved layer. This structure adds to the durability and shock resistance of the entire box. These pallets work much better than traditional pallets due to the enhanced ability to hold up bulkier loads.

Benefits of cardboard pallets

The most significant advantage of a corrugated cardboard pallet is its less weight compared to the traditional pallet. When you ship your products across the skies or down the highways, you also pay for the pallet weight. Remember, your pallets are not the products you are selling. They are the means to hold your products during shipping.

The average weight of a wooden pallet is somewhere between 30 and 70 pounds. Corresponding corrugated pallets, on the other hand, weigh between 13 and 19 pounds. Choosing corrugated cardboard pallets over traditional pallets can help you squash down costs significantly.

Let’s say you have a shipping container with 20 pallets. Each of those wooden pallets weighs 70 pounds. The total additional weight you will be carrying in your truck will be 1,400 pounds. However, using the same number of 19-pound corrugated cardboard pallets will add 380 pounds to the shipping container. That means you can reduce 1000 pounds of weight just by shifting from wooden pallets to corrugated cardboard pallets. It will translate into a tremendous cost saving for your business.

There are several other benefits associated with the use of corrugated cardboard pallets. For instance, they are easy to produce, cheaper to incorporate, and easier to dispose of. Moreover, these pallets are safe to use because they do not use any nails or other extensive stapling. The pointing tips of these nails used on wooden pallets can prove hazardous for packaging personnel.

It will be worth mentioning while summing up this post that corrugated boxes are not always the best choice. Some circumstances may necessitate the use of wooden pallets only. You can discuss your requirements and all circumstances with your packaging vendor.

Protecting Fragile Items During moves

 Moving is a nightmare, but also it’s a fun way to start all over again. It can feel like it’s tiresome and incredibly time consuming. It’s vital to ensure that you give yourself the time to use these supplies when you organize and then pack the belongings in order to transport all of these. This is especially true for items that are breakable. If you want to make sure that the items that are fragile are protected, here are some trips to ensure it’s all protected for your move. 

Purchase and Prepare  

You want to make sure that you prepare correctly for the process of moving.

You should make an inventory of the items that are fragile in order to pack them. 

Once you’ve created this inventory, you’ll be able to get a feel for the supplies necessary to protect and purchase these items. It’s also better to have extras whenever you’re packing materials, as this is something that usually costs much less than if it gets damaged while moving. There are a ton of different supplies that you can get.

Some of the items that you should have for packing include the following: 

• Tape. It’s great because it protects everything. You can never have too much. You’ll want to double seal anything that’s heavy, and then use tape that’s fragile for anything that’s breakable. 

• Cardboard boxes of different sizes. If you have heavier items, throw them into boxes that are smaller so that they don’t break. Ensure that all of the boxes are high quality, and make sure that the box is not flimsy or has any give to this sort of thing.

• Packaging paper: this is vital for wrapping and then protecting the valuables that you have. You’ll want to wrap everything individually, and sometimes with multiple types of layers. Paper for packaging is also great for layering that bottom part of the boxes, and then stuffing the space that’s loose around there so that it doesn’t shift when you move it.

• Bubble wrap to ensure that everything has the right protection to this. That way, you don’t have to worry about it poking holes when you wrap these important types of items. 

• Covid filler so that you have a way for the items to ensure that they’re not moving around after they’ve been packed. You want a variety of different options when it comes to the filler that’s there. 

• Cardboard that’s pliable.  These are important because they offer protection, and let you pack items that are oddly shaped together into boxes, adding a player of protection 

• Blankets for moving so that you can move picture frames, mirrors, TVs art, and also furniture that’s antique. 

Be mindful of items. 

You want to make sure that you take special care when you’re putting together these items inside boxes. 

For starters, dishes should be wrapped and then stacked in a vertical manner. Don’t forget that it’s okay to utilize packing paper on the bottom portion of the box, filling in these gaps between this. glasses should have some stuffing of packing paper, and then wrapped in an individual manner. Use pliable cardboard for cups to separate them or get dividers.

Make sure that you have a good box for electronics and accessories, wrapping them and adding them to moving blankets.

You should always be mindful of packaging, and play it smart. Do this during a move, and you’ll reduce the breakage of items, and things will be easier for your move than they were before, especially if it’s all packed accordingly.

Tips to Crate the Best branded packaging experience

 With more and more ecommerce items and a lot of items within the stream, it’s hard for retailers to set their items apart from different sellers.

When you extend out the branding to different customized packaging, it’s the best way for you to stand out. More than half of shoppers will become customers that repeat if the retailer utilizes this correct, premium type of packaging.

It’s great for unboxing, with a lot of people looking to these unboxing videos to get the different items. There is also a unique type of feeling that comes from this. A lot of businesses are making a material that’s made to inspire different customers so that they show the unboxing to different people, and it’s basically a free advertising campaign for you. 

What is Branded Packaging Experience 

This is basically where you choose the correct packaging in order to fit the brand, and has a strategic item presentation. It is also used in creating packaging that’s custom, in order to improve the value for different customers by offering better unboxing overall. 

Remember, the impression is made in order to create an unboxing experience that will help with your needs.  It’s something that’s good for retailers online, and also, it’s good for customers too, especially if you want to offer more memorable opportunities overall. 

Ways to Make Branded Unboxing A Thing 

Here are some ways to make branded unboxing great for you.

First, get some tissue paper that’s printed. You can incorporate logos and different aspects of the company in this. For instance, if you’re a supply store selling pet care items, you can get branded tissue paper with little animals on it.  This is cute, and obviously for the audience, since they are animal lovers, this is great too, as it makes it look very cute, and shows your brand off well.

Then there is customized packaging tape. This can include logos, brands, and so much more. This is a pretty effective tool for solid color packaging.  They’ll notice this tape immediately, and it tells them that you care about the packaging, and want to make it shine. 

Mailing bags are another one.  Getting them custom is really cool. You can get these in white and black, with different designs and shapes that are properly colored by the person who gets them.  

You can offer whimsical opportunities and fun, and it’s one that can definitely offer a better break. 

For customers that do have kids, or even kid relatives, this is something that’s great for improving the conversations with them, and also, it can help you get free referrals as well from this packaging to others. 

Make the unboxing experience Shine 

When you’re able to create an unboxing experience that really shines, it changes the way things are. Getting the right packaging, from the design process, all the way out to the delivery process, can help you really enhance the design. 

There are a lot of different packaging solutions, and you’ll be able to even get them in eco friendly types of solutions.

When people receive this, they’ll be able to, with this, create the best types of experience that they can the moment that they open up. You will, with this, offer not only a fun experience to customers, but also the beginning of a new point of receipt with the customers that are there.  

Work on this, offer branding that shines, and from there, make it so that you’re able to craft a fun packaging that will make you happy, and make the customers more than happy too.

Rising Production Costs of COVID19

We all know this pandemic has caused an international headache for almost every business sector out there. COVID19 has changed a lot of the ways we do life now, including how we do business. We don’t go out to stores anymore to buy goods or groceries or what have you. Instead, we sit on our soft leather couches with our eyes flashing back and forth over our laptop screens. Yes, that’s right, I’m talking about you. The digital age has made it easier and easier to order things online, but with the rise of the virus in 2020, we are seeing unparalleled reliance on online shopping for almost every American in just about every sector of the market. It is really insane what you can buy online these days. Some companies like HelloFresh make it easy to buy groceries for the week online, all put into nice little meal kits with recipes at the ready. Amazon’s promised two-day shipping has taken a back seat as people flock to online ordering like a fat man to red velvet cupcakes. On the bright side, it has created what one might refer to as a ‘hay day’ for some businesses; E-commerce.

Ecommerce has been a rising trend in the last decade or so, but it has spiked brilliantly in recent years. Even more so, e-commerce has emerged as a gladiator in the year of COVID19. Millions of shipping boxes are being sent to every corner of the world as people from thousands of market sectors buy, order, sell, and produce goods online. If someone 200 years ago saw what our technology is capable of doing now, amid such a debilitating pandemic, they may simply explode in disbelief. You can find and purchase just about anything online and expect to receive it in a very reasonable amount of time. It is interesting to make a note of market changes that take place due to such a large outside factor as a pandemic.

One bi-product of increased e-commerce is increased shipping costs. As many are familiar with the laws of supply and demand, we can see that an increase in demand will always lead to an increase in price and supply, all else being relatively equal. We can see now, amidst our wonderful year of the pandemic, that costs of shipping have gone up with the frequency of companies and consumers taking advantage of it. Like I mentioned before, Amazon’s two-day shipping policy is no longer a guarantee; in fact, items from Amazon may now even take weeks to arrive. This is just heartbreaking for your regular American consumer.

We are also seeing unprecedented levels of ordering and purchasing of packing and shipping supplies. Shipping supplies like bubble wrap, packing tape, and other materials are flying out of warehouses at alarmingly fast rates. Shipping boxes are also in high demand, as companies are finding the need for thousands of more containers with which to ship their various products. Overall, this pandemic has been a strange time for our world and for our businesses. It will be interesting to see how much has changed looking back into the years before and how much will continue to change as we hopefully work our way back into as normal of a life we can have with the threat of COVID19.

The Art and Design of Good Packaging

So you want to make sure that your brand and product wins over the other people, and you share this rightfully with the world. with advertisements and campaigns in-store, partnering with influencers, and ensuring that the product is available for purchase, you want to make sure that you have everything in place. 

There is just one problem: your packaging design. The packaging design helps with differentiating as a brand, and communicating the key messaging to excite your customers, and to ensure that all products are stable from beginning to the end. 

At its best, the packaging is something that will become a recognizable asset of your brand, and something that shoppers will gravitate towards without even really thinking much on it. 

Did you know that 72% of consumers say that the design will influence your purchasing ideas.   We know it as the blink factor, which means that the purchases are made with just the blink of an eye. 

So with that in mind, how do you create good packaging? It’s both art and science. Not just one or another. 

Art of Packaging 

So art is a big part of it, and you want to make sure that you consume the art in a way that’s fitting. With these options constantly changing up, you might wonder why the packaging is not viewed in this same manner. 

Creating packaging that’s pleasing aesthetically is the first way to draw your attention to products, and to create a first impression, and to choose some nicer imagery, along with eye-catching colors and the correct font. 

You also want to think holistically on the vibes you wish to have, and also have traditional packaging as a vibrant, and subtle sort of packaging for you to enjoy. When you view that packaging as a blank sort of canvas, it opens that door towards creativity that will lead to something the average consumer will hesitate upon getting rid of. 

Just like with art, you can also add some educational tidbits too. For example, the mention of biodegradable packaging is good prevention of the wasted items, and also to create a more natural alternative to those products. 

This is something that’s not a separated type of entity, but also is a part of a larger sort of initiative. 

What about Science 

Art is good and all, but you need to utilize behavioral economics that will help with studying the cognitive, psychological, cultural, emotional, and the social aspects that will have on the decision that happens economically, impacting the way you can make the changes you want to make. 

You may see sales prompts, and the focus of the reviews, and when there’s packaging design there, everything from the package shape to the coloring and saturation on the label will convey feelings to shoppers. 

You want to make sure that your packaging art is good, but more than that, it fits the needs of those involved, and creating the typefaces that fit your expectations. Having these in place is important, because you’ll be able to understand the expectations consumers will have, extending that towards packaging that will appeal to them as well. 

So yes, they need to be combined. Bringing this together allows you to look a lot better in the eyes of customers. Hitting on the nostalgia and factors that the audience likes is important. Know what people want in products, and how the packaging will fit these needs, in order to get your point across. It doesn’t have to stop with just those products but should be the beginning step to take.

How Retail Packaging Builds Brand Identity

Retail packaging can play a huge part in the identity of a brand. Think about it, in a sea of different packaging, you want the one to stand out. With the right packaging, you’ll be able to build a branding and the identity that you want.  For a lot of consumers, the packaging that’s there does influence the decision, and here, we’ll discuss why you should make sure that you have packaging which impacts the identity of your brand, and everything that it can offer. 

First Impressions Matter 

First impressions might not be something that you think about, but the more lasting it is, the better it will be for the perception of this packaging down the line.

The way to win over these customers is by good packaging, as it must be curated in order to impress the masses.  Once you have that, you’ll have the best initial contact point between brands and consumers. It does set your stage for a better branding experience. 

A good designed appealing packaging that does look good will captivate your customers, boost the curiosity that you have, and improve the associations one has with these brands. 

Beter Values and Personality 

For one to connect with this audience, the brand does need to be clear in its objectives and values.  The packaging that you use for retailers does provide a means for you to communicate with customers.  You want to show off the story of the brand, and the reflection of your personality.

You’ll be able to craft every part of this, in order to convey specific kinds of messages. 

Whether it’s patterns, typefaces, and the like, the design one has for the packaging does resonate with the preferences of customers. Through the alignment of the packaging and design with the identity of the brand, you can provide a more cohesive type of image that’ll bolster loyalty. 

Competitive differentiation 

One thing that you also do with good packaging is differentiate between yourself and the competitors, and you’ll get the customer’s attention that you want. 

In order to stand out especially in stores, you need some uniqueness.  The packaging of this will also help with putting these products in different ways and tell them apart from even the ones that are seen on the shelves. 

For instance, you want to use creative, innovative designs that use the material. This branding and other elements will help the consumers tell them apart. Consider the brand colors you use in order to make this recognizable for people. 

Boosting and Influencing the behavior of Consumers 

The packaging you have does have a huge influence on the behavior of consumers. This is especially true when you’re purchasing different products, and bolstering brand loyalty. Well-curated, attractive packaging does help customers choose the product that’s there in a space that’s crowded. It’ll help with evoking the correct emotions too, especially the sense of anticipation that comes with product values. 

Once this is understood, you’ll then be able to properly resonate different design elements with the taste that consumers have, driving growth and the sales for the business 

Finally, with this, it does enhance the unboxing that happens. Remember, if someone’s seen your stuff on social media, they know what type of person you are.  This is something that’s become a new trend for a lot of people. This has resulted in a lot more impulsive, better purchases that’ll appeal to customers. 

The unboxing experience matters, and you’ll be able to, with this, craft the ideal unboxing that you can to influence these behaviors as well.