The Art and Design of Good Packaging

So you want to make sure that your brand and product wins over the other people, and you share this rightfully with the world. with advertisements and campaigns in-store, partnering with influencers, and ensuring that the product is available for purchase, you want to make sure that you have everything in place. 

There is just one problem: your packaging design. The packaging design helps with differentiating as a brand, and communicating the key messaging to excite your customers, and to ensure that all products are stable from beginning to the end. 

At its best, the packaging is something that will become a recognizable asset of your brand, and something that shoppers will gravitate towards without even really thinking much on it. 

Did you know that 72% of consumers say that the design will influence your purchasing ideas.   We know it as the blink factor, which means that the purchases are made with just the blink of an eye. 

So with that in mind, how do you create good packaging? It’s both art and science. Not just one or another. 

Art of Packaging 

So art is a big part of it, and you want to make sure that you consume the art in a way that’s fitting. With these options constantly changing up, you might wonder why the packaging is not viewed in this same manner. 

Creating packaging that’s pleasing aesthetically is the first way to draw your attention to products, and to create a first impression, and to choose some nicer imagery, along with eye-catching colors and the correct font. 

You also want to think holistically on the vibes you wish to have, and also have traditional packaging as a vibrant, and subtle sort of packaging for you to enjoy. When you view that packaging as a blank sort of canvas, it opens that door towards creativity that will lead to something the average consumer will hesitate upon getting rid of. 

Just like with art, you can also add some educational tidbits too. For example, the mention of biodegradable packaging is good prevention of the wasted items, and also to create a more natural alternative to those products. 

This is something that’s not a separated type of entity, but also is a part of a larger sort of initiative. 

What about Science 

Art is good and all, but you need to utilize behavioral economics that will help with studying the cognitive, psychological, cultural, emotional, and the social aspects that will have on the decision that happens economically, impacting the way you can make the changes you want to make. 

You may see sales prompts, and the focus of the reviews, and when there’s packaging design there, everything from the package shape to the coloring and saturation on the label will convey feelings to shoppers. 

You want to make sure that your packaging art is good, but more than that, it fits the needs of those involved, and creating the typefaces that fit your expectations. Having these in place is important, because you’ll be able to understand the expectations consumers will have, extending that towards packaging that will appeal to them as well. 

So yes, they need to be combined. Bringing this together allows you to look a lot better in the eyes of customers. Hitting on the nostalgia and factors that the audience likes is important. Know what people want in products, and how the packaging will fit these needs, in order to get your point across. It doesn’t have to stop with just those products but should be the beginning step to take.