The success of your product in the marketplace depends significantly on the use of the right packaging materials. That makes the packaging design a factor you cannot overlook. At the same time, you have to make sure that your packaging can protect your product, communicate with customers, and present your offerings. It also has to bring forward the right image of your company.
With consumers taking notice of brands’ commitment to sustainable and environmentally friendly packaging, choosing recyclable packaging materials for product packaging has become increasingly necessary.
Consumers want companies to go with a responsible approach
A recent study studied purchasing decisions of more than 19,000 consumers from 28 countries. The findings highlighted the importance of materials used in the product packaging.
This information allows manufacturers, distributors, and retailers to elevate their brands in the eyes of consumers. They can present a caring, forward-thinking, and compassionate company image.
- About 69% of 3,500 consumers in North America are happy to pay more for environmentally friendly products.
- More than 50% of surveyed people are willing to adopt purchasing habits that have a positive impact on the environment.
- About 80% of North Americans want to know the source of products they buy. About 69% of them will pay money to companies that provide such information.
- 40% of consumers around the world want to choose products that are eco-friendly and align with their values.
Building a positive relationship with consumers
Since consumers pay a significant amount of attention to how a company emphasizes the environmental impact of a product, businesses must ensure that they have a positive reputation in this department.
However, more than 90% of businesses acknowledge that adopting greener manufacturing and packaging solutions has become necessary. In such a scenario, standing out from your competition can be a tough ask.
About 80% of millennial customers want companies they buy from to commit to eco-friendly practices. So, if you want to capture this audience, you will have to focus on their demands and preferences. That will help you improve your ROI.
Importance of using eco-friendly packaging
Packaging materials you use are crucial. An overuse of plastics in product packaging has led to the packaging industry, in general, being portrayed in a negative light.
Your customers want to see that your product is packaged responsibly using materials that are not a threat to the environment.
The best way is to start assessing your current packaging and see how you can bring improvements to make the product packaging eco-friendly.
Different types of eco-friendly packaging materials
You can choose from a wide range of eco-friendly packaging materials. You can customize these materials to attract attention to your brand.
- One of the most recyclable and biodegradable materials is corrugated cardboard. This material is used for producing boxes, mailers, and cartons of all sizes and styles. From standard-sized to custom-designed boxes, you can choose from a wide range of options.
- Flexible packaging is yet another sustainable packaging solution. While it is usually made of plastic, its smaller size ensures a reduced carbon footprint.
There are a lot of other packaging options available that can help reduce the environmental impact of packaging wastes. You can discuss these options with your packaging vendor.
