Don't Give Up On Your Small Business.

Owning and operating your own business can be difficult, to say the least. Times are always changing, and oftentimes it can feel hard to stay on top of each new trend that every year brings. Inflation rates, taxes, tastes and preferences, and other economic factors can all get thrown up to question at times, making it hard to feel like you are staying on top of things. I have heard from many of my business-owner friends that times are even more difficult with COVID19 lockdown. Since most brick and mortar businesses are being forced to shut down in the name of keeping the public safer from the virus, business owners are having a hard time earning enough revenue to pay for their liabilities each month. My heart goes out to these people who are struggling during this time, and I really hope that things in our world can eventually return to some sense of normalcy once this is all over. However, with the current state of the world and the market, small business owners must find ways to adapt.

While smaller-scale businesses are struggling in the context of a literal storefront, there is no doubt that small businesses are flourishing in regards to the e-commerce industry. Though the lockdown forces many brick and mortar small businesses to cease current operations, there is a greater opportunity for selling goods and services through e-commerce. E-commerce is an extremely lucrative business, and the term can be used with great ambiguity as far as what constitutes an e-commerce sale or purchase. Many small businesses are seeing great success by selling their products online. Websites make it very easy to partner with and participate in e-commerce to get your business up and running through the world of the internet. It also helps that technology like phones, laptops, and tablets have become available to almost everyone, meaning there are now more e-commerce customers looking to buy things online than ever before.

If your small business is struggling to make ends meet or to stay relevant in the current market, e-commerce might be a great opportunity for you. With relatively low shipping costs and relative ease of entry for those looking into utilizing the e-commerce market, there has truly never been a better time to be involved with e-commerce. All it takes is some quick research, perhaps some packing supplies or shipping boxes, and an internet connection; it is really easy to set up an online store or purchasing program. 

As an example, my mother sells candles on the side of her current occupation and does all of her selling through e-commerce. She doesn't even have to worry about shipping boxes or other packing accessories because she sells to local people in her community. Most of her sales are made through Facebook, and then her customers pick up her candles outside her home on the porch. This extremely simple method of e-commerce is very effective, easy, and COVID friendly.

I tell you this story so that you may see how easy it is to get started with e-commerce. Small business owners have been through a lot this year, and my hope for you is that you can continue selling your product or service with the use of e-commerce. Even with the added complications of COVID, I encourage you to keep pressing on in your business venture with the help of e-commerce.