The Art and Design of Good Packaging

So you want to make sure that your brand and product wins over the other people, and you share this rightfully with the world. with advertisements and campaigns in-store, partnering with influencers, and ensuring that the product is available for purchase, you want to make sure that you have everything in place. 

There is just one problem: your packaging design. The packaging design helps with differentiating as a brand, and communicating the key messaging to excite your customers, and to ensure that all products are stable from beginning to the end. 

At its best, the packaging is something that will become a recognizable asset of your brand, and something that shoppers will gravitate towards without even really thinking much on it. 

Did you know that 72% of consumers say that the design will influence your purchasing ideas.   We know it as the blink factor, which means that the purchases are made with just the blink of an eye. 

So with that in mind, how do you create good packaging? It’s both art and science. Not just one or another. 

Art of Packaging 

So art is a big part of it, and you want to make sure that you consume the art in a way that’s fitting. With these options constantly changing up, you might wonder why the packaging is not viewed in this same manner. 

Creating packaging that’s pleasing aesthetically is the first way to draw your attention to products, and to create a first impression, and to choose some nicer imagery, along with eye-catching colors and the correct font. 

You also want to think holistically on the vibes you wish to have, and also have traditional packaging as a vibrant, and subtle sort of packaging for you to enjoy. When you view that packaging as a blank sort of canvas, it opens that door towards creativity that will lead to something the average consumer will hesitate upon getting rid of. 

Just like with art, you can also add some educational tidbits too. For example, the mention of biodegradable packaging is good prevention of the wasted items, and also to create a more natural alternative to those products. 

This is something that’s not a separated type of entity, but also is a part of a larger sort of initiative. 

What about Science 

Art is good and all, but you need to utilize behavioral economics that will help with studying the cognitive, psychological, cultural, emotional, and the social aspects that will have on the decision that happens economically, impacting the way you can make the changes you want to make. 

You may see sales prompts, and the focus of the reviews, and when there’s packaging design there, everything from the package shape to the coloring and saturation on the label will convey feelings to shoppers. 

You want to make sure that your packaging art is good, but more than that, it fits the needs of those involved, and creating the typefaces that fit your expectations. Having these in place is important, because you’ll be able to understand the expectations consumers will have, extending that towards packaging that will appeal to them as well. 

So yes, they need to be combined. Bringing this together allows you to look a lot better in the eyes of customers. Hitting on the nostalgia and factors that the audience likes is important. Know what people want in products, and how the packaging will fit these needs, in order to get your point across. It doesn’t have to stop with just those products but should be the beginning step to take.

How Retail Packaging Builds Brand Identity

Retail packaging can play a huge part in the identity of a brand. Think about it, in a sea of different packaging, you want the one to stand out. With the right packaging, you’ll be able to build a branding and the identity that you want.  For a lot of consumers, the packaging that’s there does influence the decision, and here, we’ll discuss why you should make sure that you have packaging which impacts the identity of your brand, and everything that it can offer. 

First Impressions Matter 

First impressions might not be something that you think about, but the more lasting it is, the better it will be for the perception of this packaging down the line.

The way to win over these customers is by good packaging, as it must be curated in order to impress the masses.  Once you have that, you’ll have the best initial contact point between brands and consumers. It does set your stage for a better branding experience. 

A good designed appealing packaging that does look good will captivate your customers, boost the curiosity that you have, and improve the associations one has with these brands. 

Beter Values and Personality 

For one to connect with this audience, the brand does need to be clear in its objectives and values.  The packaging that you use for retailers does provide a means for you to communicate with customers.  You want to show off the story of the brand, and the reflection of your personality.

You’ll be able to craft every part of this, in order to convey specific kinds of messages. 

Whether it’s patterns, typefaces, and the like, the design one has for the packaging does resonate with the preferences of customers. Through the alignment of the packaging and design with the identity of the brand, you can provide a more cohesive type of image that’ll bolster loyalty. 

Competitive differentiation 

One thing that you also do with good packaging is differentiate between yourself and the competitors, and you’ll get the customer’s attention that you want. 

In order to stand out especially in stores, you need some uniqueness.  The packaging of this will also help with putting these products in different ways and tell them apart from even the ones that are seen on the shelves. 

For instance, you want to use creative, innovative designs that use the material. This branding and other elements will help the consumers tell them apart. Consider the brand colors you use in order to make this recognizable for people. 

Boosting and Influencing the behavior of Consumers 

The packaging you have does have a huge influence on the behavior of consumers. This is especially true when you’re purchasing different products, and bolstering brand loyalty. Well-curated, attractive packaging does help customers choose the product that’s there in a space that’s crowded. It’ll help with evoking the correct emotions too, especially the sense of anticipation that comes with product values. 

Once this is understood, you’ll then be able to properly resonate different design elements with the taste that consumers have, driving growth and the sales for the business 

Finally, with this, it does enhance the unboxing that happens. Remember, if someone’s seen your stuff on social media, they know what type of person you are.  This is something that’s become a new trend for a lot of people. This has resulted in a lot more impulsive, better purchases that’ll appeal to customers. 

The unboxing experience matters, and you’ll be able to, with this, craft the ideal unboxing that you can to influence these behaviors as well.